Complete Programmatic Advertising Course With Tool - 2026

<div>Do You Want to Become an Expert in Programmatic Advertising?</div><div><br></div><div>If so, then you are in the right place, as this is the only certification course you can find online that will help you gain 360-degree knowledge of programmatic advertising. Indeed, by the end of this course, you will have learned almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.</div><div><br></div><div>What You Will Learn</div><div><br></div><div>At the beginning of this course, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged, and how those gave rise to this brand new form of online advertising. Next, I will introduce you to programmatic advertising and more specifically cover:</div><div><br></div><div>What programmatic advertising is;</div><div><br></div><div><ul><li>Its adoption over the years;</li><li><span style="font-size: 1rem;">The benefits for advertisers;</span></li><li><span style="font-size: 1rem;">The benefits for publishers;</span></li></ul></div><div><br></div><div>The marketing objectives one can achieve.</div><div><br></div><div>Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:</div><div><br></div><div><ul><li>Ad Exchange</li><li><span style="font-size: 1rem;">Demand-Side Platform</span></li><li><span style="font-size: 1rem;">Supply-Side Platform</span></li><li><span style="font-size: 1rem;">Ad Server</span></li><li><span style="font-size: 1rem;">Data-Management Platform</span></li><li><span style="font-size: 1rem;">Agency Trading Desk</span></li><li><span style="font-size: 1rem;">Ad Fraud Protection Platform</span></li><li><span style="font-size: 1rem;">Ad Viewability Solution</span></li><li><span style="font-size: 1rem;">Brand Safety Solution</span></li><li><span style="font-size: 1rem;">Creative Management Platform</span></li><li><span style="font-size: 1rem;">Dynamic Creative Optimisation Platform</span></li><li><span style="font-size: 1rem;">Ad Order Management System</span></li><li><span style="font-size: 1rem;">Digital Asset Management Platform</span></li><li><span style="font-size: 1rem;">Web Analytics Platform</span></li><li><span style="font-size: 1rem;">Marketing Attribution Platform</span></li><li><span style="font-size: 1rem;">Tag Management System</span></li></ul></div><div><br></div><div>After that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:</div><div><br></div><div><ul><li>Real-Time Bidding</li><li><span style="font-size: 1rem;">Open Auctions</span></li><li><span style="font-size: 1rem;">Private Auctions</span></li><li><span style="font-size: 1rem;">Programmatic Direct</span></li><li><span style="font-size: 1rem;">Preferred Deals</span></li><li><span style="font-size: 1rem;">Guaranteed Deals</span></li></ul></div><div><br></div><div>Then, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving, and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:</div><div><br></div><div><ul><li>Programmatic Display Ads</li><li><span style="font-size: 1rem;">Programmatic Video Ads</span></li><li><span style="font-size: 1rem;">Programmatic Native Ads</span></li><li><span style="font-size: 1rem;">Programmatic TV Ads</span></li><li><span style="font-size: 1rem;">Programmatic Audio Ads</span></li><li><span style="font-size: 1rem;">Programmatic Digital Out-Of-Home Ads</span></li></ul></div><div><br></div><div>Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:</div><div><br></div><div><ul><li>Contextual Targeting</li><li><span style="font-size: 1rem;">Placement Targeting</span></li><li><span style="font-size: 1rem;">Demographics Targeting</span></li><li><span style="font-size: 1rem;">Geo-Targeting</span></li><li><span style="font-size: 1rem;">Lookalike / AI Audience Targeting</span></li><li><span style="font-size: 1rem;">3rd-Party Audience Segment Targeting</span></li><li><span style="font-size: 1rem;">Layered Targeting</span></li><li><span style="font-size: 1rem;">Standard Remarketing</span></li><li><span style="font-size: 1rem;">Dynamic Remarketing</span></li><li><span style="font-size: 1rem;">Custom Remarketing</span></li></ul></div><div><br></div><div>Following those, you will get to know how to create a successful media plan as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers, and ad traffickers:</div><div><br></div><div><ul><li>Media Planning</li><li><span style="font-size: 1rem;">The Process of Creating a Media Plan</span></li><li><span style="font-size: 1rem;">Ad Operations for Advertisers</span></li></ul></div><div><br></div><div>Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. You will also learn about the ad operations of a publisher, which typically consists of inventory managers, ad sellers, ad traffickers and yield managers. More specifically, you will learn the following:</div><div><br></div><div><ul><li>Implementation of Ads.txt</li><li><span style="font-size: 1rem;">Dealing with Privacy Laws</span></li><li><span style="font-size: 1rem;">Cookieless Tracking with Universal IDs</span></li><li><span style="font-size: 1rem;">Header Bidding</span></li><li><span style="font-size: 1rem;">Price Floor Optimisation</span></li><li><span style="font-size: 1rem;">Ad Inventory Optimisation Tactics</span></li><li><span style="font-size: 1rem;">Sticky / Docked Ad Spaces</span></li><li><span style="font-size: 1rem;">Responsive Ad Spaces</span></li><li><span style="font-size: 1rem;">Ad Refresh Tactic</span></li><li><span style="font-size: 1rem;">Ad Operations for Publishers</span></li></ul></div><div><br></div><div>In the last section of this course, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape:</div><div><br></div><div><ul><li>Reduce Ad Tech Tax</li><li><span style="font-size: 1rem;">Avoid Price Inflations in Auctions</span></li><li><span style="font-size: 1rem;">The Impact of Ad Blockers & Solutions</span></li><li><span style="font-size: 1rem;">Dealing With This Complex Landscape</span></li></ul></div><div><br></div><div>Following those, you will learn the new developments that have already started shaping the future of programmatic advertising:</div><div><br></div><div><ul><li>Artificial Intelligence</li><li><span style="font-size: 1rem;">Machine Learning</span></li><li><span style="font-size: 1rem;">Augmented Reality Ads</span></li><li><span style="font-size: 1rem;">Virtual Reality Ads</span></li><li><span style="font-size: 1rem;">Blockchain Technology</span></li></ul></div><div><br></div><div>Lastly, you will learn how to practice your gained knowledge. In that module, I will show you how the DSP of Data Xu works; how to create conversion goals; audience list and programmatic advertising campaigns.</div><div><br></div><div>Who Is This Course For?</div><div><br></div><div>This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in the field or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising. Therefore, it is ideal for:</div><div><br></div><div>Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further to advance their career.</div><div><br></div><div>Programmatic Advertisers, who currently trade programmatic ads but have many knowledge gaps. According to a recent study, 50% of programmatic advertisers, don’t think they know how programmatic advertising works. By taking this course, they can definitely perform their current job better, improve the performance of their campaigns as well as grow their career further.</div><div><br></div><div>Professionals with Traditional Marketing Background</div><div><br></div><div>Sales, PR, Communication, Creative & IT Professionals</div><div><br></div><div>Entrepreneurs & Business Owners, who would like to discover the full potential of programmatic advertising and take their business to the next level.</div><div><br></div><div>Why Does This Course Offer Excellent Value for Money?</div><div><br></div><div><ul><li>High-Quality Course</li><li><span style="font-size: 1rem;">Well-Designed Presentations</span></li><li><span style="font-size: 1rem;">Illustrated Examples</span></li><li><span style="font-size: 1rem;">Well-Structured Course</span></li></ul></div><div><br></div><div>No Fluffing</div><div><br></div><div><ul><li>5+ Hour Course</li><li><span style="font-size: 1rem;">Get Straight to the Information You Need</span></li></ul></div><div><br></div><div>Certificate of Completion</div><div><br></div><div><ul><li>Covering Both Sides of the Spectrum (Advertisers & Publishers)</li><li><span style="font-size: 1rem;">Advance Your Career</span></li></ul></div><div><br></div><div>Mobile Application</div><div><br></div><div><ul><li>Download lessons on your Android or iOS device</li><li><span style="font-size: 1rem;">Take lessons while commuting to work</span></li></ul></div><div><br></div><div>30-Day Money-Back Guarantee</div><div><br></div><div><ul><li>Why not start this course right now?</li><li><span style="font-size: 1rem;">Buy this course by clicking the 'Buy Now' button&nbsp; &nbsp;</span></li></ul></div>

What you'll learn:

• Gain 360-Degree Knowledge of Programmatic Advertising
• Learn How to Get Started with Programmatic Advertising
• Save Marketing Money While Maximizing Results
• Discover All Strategies & Tactics
• Discover All Media Buying Methods
• Discover All Programmatic Advertising Formats
• Discover All Programmatic Advertising Participants
• Land a High-Paying Job in Programmatic Advertising
• Perform Your Current Job Better
• Advance Your Career