Using AI for Graphic Design with Adobe Express & Firefly

Welcome to Design Marketing Content with AI in Adobe Express– a project-based course where you’ll learn how to use AI tools to create professional branding, video content, animated characters, and high-impact social media graphics. Whether you run a small business, manage social content, or want to level up your design skills, this course will show you how to design eye-catching marketing materials quickly and confidently using Adobe Express (free or paid). You’ll learn how to use the latest AI design tools – including Adobe Firefly, ChatGPT, Google Labs Whisk, and Gemini Flash (aka Nano Banana) – to generate graphics, build brand identity, and create compelling motion content. By the end, you’ll be designing marketing visuals that look polished, modern, and attention-grabbing across Instagram, TikTok, Facebook, LinkedIn, and beyond. What You’ll Learn - How to create animated characters and avatars for branding - How to generate logos, icons, type styles and brand kits using AI tools - Using ChatGPT & Firefly to create graphics, promotional imagery & content ideas - Building colour palettes, font pairings & mood boards for strong branding - Creating impressive AI video intros using effective prompting - Enhancing voiceovers using AI audio tools - Designing scroll-stopping social media posts optimized for multiple platforms - Working with image cutouts, text, video, graphics & templates - Creating a cohesive brand identity that stands out - Every section includes a hands-on project, so you learn by doing – and finish with a set of visual marketing assets you can actually use. Who This Course Is For Hi, I’m Tim – an Adobe Certified Instructor, Adobe Certified Expert, and creative designer based in London. This course is ideal for: - Small business owners and entrepreneurs - Content creators, influencers & social media managers - Students & career-builders looking to add AI-powered design skills - Home users who want creative projects made easy If you’re brand new to Adobe Express, you can follow along easily – I cover the interface early on. If you already know the basics, feel free to skip ahead. Tools We’ll Use You’ll explore powerful AI and branding tools including: - Adobe Firefly for text & image generation - ChatGPT and Gemini Flash for concept development and prompts - Google Labs Whisk for advanced animation from portraits - Adobe Express Brand Kits, video effects & voice tools - Auto cutout and template-based editing Short, clear video lessons ensure rapid learning and fast results – even if you’ve never designed before. What You Need - Adobe Express (free or paid version) - A browser or the mobile app - No prior design experience required By the End of the Course - You’ll confidently create: - Branded social media campaigns - Logos, character avatars & brand graphics - Video intros and animated marketing content - Cohesive digital marketing assets ready to publish anywhere You’ll have a complete set of project files – and new design skills you can use immediately. Credits & Notes - Adobe Express and its logo are trademarks of Adobe Inc.

What you'll learn:

• Become confident with the Adobe Express Interface
• Create logos and a branding kit
• Use the AI effectively
• Use some of the integrated add-ons
• Create eye-catching marketing materials, including video